Aliens, robots, explosions and Marky Mark running around saving the world: What more could a summer blockbuster ask for? “Transformers: the age of extinction” hit theatres last Friday and is already the highest-grossing movie of the year, bringing in more than $300 million worldwide.
It’s explosive presence has been felt online and CBS news’s interview with Mark Wahlberg has attracted the most traffic. With over 72,000 points on Signaln Noi.se's database this story about Walhberg's personal transformation has attracted just over 95% of it's traffic from Facebook “Likes”.
The “Site Analytics” function in Signal Noi.se the graph shows a clear almost “exponential” growth in Facebook “likes” that outperforms every other measurement.
CBS News’ strategy to include a video at the top of the story makes it incredibly shareable. Users can now play videos on their Facebook timeline without having to be redirected to a 3rd party website. This makes content easy to access and to “LIKE” on Facebook as a way of sharing it with people who follow you.